Shop Made Brands
Building a scalable brand system for a growing retail company.
As Marketing Coordinator, I supported Shop Made Brands' creative efforts across branding, social media, and campaign design. Recognizing the need for a more unified visual system, I independently developed guidelines to establish clearer standards for future creative work.
Challenge
Shop Made Brands lacked a centralized visual identity system, resulting in inconsistent creative execution across locations and marketing materials.
I audited existing brand assets, established additional design standards, and created a comprehensive visual guideline to unify future creative work.
Approach
Role
Timeline
Marketing Director
Disciplines
4 Weeks
Brand Systems, Art Direction, Social, Campaign Design
Brand Application
With the visual guidelines established, I translated the system into a range of branded applications, using consistent typography, color, texture, and layout while allowing each piece to remain engaging and distinct.
